Cincinnati agency comparison
Atlas Growth Systems vs Helium SEO
Both are Cincinnati agencies doing generative engine optimization. They are not competing for the same customer, and the honest answer about which to pick comes down to how big you are and how many channels you need run.
Before you read any further
We wrote this page. Obviously. So every claim about Helium below comes from their own website or their own Clutch profile, and we have said plainly where they are the better choice, because for a lot of businesses they will be. If anything here is out of date, email info@atlasgrowths.com and we will correct it.
The short version
Helium SEO is a roughly 50-person full-service agency founded in 2017. They are an Inc. 5000 honoree and a Google Premier Partner, and they built their own GEO measurement platform called ORCA. If you need SEO, Google Ads, Meta, LinkedIn, conversion rate work and web development run by one accountable team, they can staff all of that and we cannot.
Atlas Growth Systems is two founders working with local service businesses: barbershops, roofers, cleaning companies, photographers, trades. We publish our price, we do the work ourselves, and we do not ask for a minimum term.
| Atlas Growth Systems | Helium SEO | |
|---|---|---|
| Price | From $1,250 to build and from $250/month, scoped by trade. A barbershop and a roofing company are different numbers. Published range, not a mystery. | Not published. Clutch lists a minimum project size of $1,000+, and shows the most common project size as under $10,000 based on 2 reviews. |
| Who does the work | Marsel Sabirdjanov or Sami Rhechaoui. The founders. | Their team page names around 50 people, including nine Digital Strategy Consultants. Clutch lists 50–249 employees. |
| Founded | Cincinnati | 2017, Cincinnati |
| AI visibility measurement | 240 tests a month. 20 real buyer queries × 4 engines × 3 runs. Same questions every month so the number is comparable. | ORCA, their own platform. Eight engines — ChatGPT, Gemini, Claude, Perplexity, Grok, Copilot, Google AI Mode and AI Overviews — weekly or monthly with repetitions, and a 400-question buyer set per client. |
| Services | GEO and local search only. Google Business Profile, reviews, structured content, citations. | Around 50 offerings: SEO, PPC, paid social, CRO, web design and development, digital PR, ABM, outbound, enterprise tiers. |
| Minimum term | None. Cancel any month. | Not published. |
| Who owns the work | You do. It lives in your domain, your Google profile, your Search Console. | Not published. |
Where Helium is genuinely stronger
We are not going to pretend otherwise on any of these.
- ORCA is a more built-out measurement product than ours. Eight engines to our four, repeat snapshots with confidence intervals, and 400 questions per client against our 20. If depth of measurement is the thing you are buying, theirs is deeper.
- Multi-channel under one roof. If your problem spans SEO, paid search, paid social and conversion rate, they have specialists in each. We would have to tell you to hire someone else.
- Attribution across a long sales cycle. They run a multi-touch attribution dashboard and staff a dedicated offline conversion specialist. For a business with a six-touch, four-month path to a deal, that matters more than anything else on this page.
- Institutional credibility. Inc. 5000, Google Premier Partner, HubSpot partner, 47 Google reviews on their site, a named 50-person team. If you have to justify the choice to a partner or a board, that is the defensible pick.
- Content at volume. They state they can produce 10 articles or 10,000. We cannot.
Where we are the better call
- You are one shop, one owner, and you want to know the price before a sales call. Ours is on the site. Theirs is not.
- You want the person who sells you to be the person who does it. At a 50-person agency you get an account manager. Here you get a founder on his mobile.
- You do not want to commit. No minimum term, no annual prepay.
- Your budget is a few hundred a month, not a few thousand. That is a fit problem, not a criticism of them.
- You want one thing done properly rather than six things managed. We only do GEO and local search. That is the whole company.
If you are a mid-market or B2B company
Call Helium. Genuinely. A two-person shop should not be running paid media and multi-touch attribution for a company with a complex sales cycle, and we would say so on the first call rather than take the money.
How to decide in one question
How many channels do you need run? If the answer is more than one, you want an agency with a bench, and Helium has one. If the answer is "I just want to come up when somebody asks an AI for a business like mine, and I want to see whether it is working," that is the entire thing we do.
See where you actually stand first
Before you pick anyone, find out what ChatGPT, Perplexity, Gemini and Claude currently say when somebody asks for a business like yours. Free, about 30 seconds.
Run my free scanOr call (513) 968-4165. You get Marsel or Sami, not a queue.