For roofers and exterior contractors

Why roofers get skipped in search

Roofing is emergency search. Something is leaking, a storm went through, and somebody is looking right now with no patience and no loyalty. They will call two or three names and stop. Whether you are one of those names has very little to do with how good your crews are.

The pattern we see on roofing calls

We dial roofers every week. The recurring problems are less about marketing than about neglect nobody noticed:

• A dead or lapsed domain. We regularly find roofing companies whose web address expired and now loads a for-sale page or a parked page full of ads. The owner has no idea, because he never types his own address in.
• A Facebook page as the only web result. Fine for showing work, useless for being found at 11pm during a storm, and it gives an AI almost nothing readable.
• No way to capture the lead. A phone number and nothing else. Half of roofing enquiries happen outside business hours. If there is no form, that lead calls the next company.
• Very few reviews for the volume of work. A crew that does forty jobs a year with six reviews is normal, and it is exactly what holds the company back.

Why reviews matter more in roofing than almost anywhere

Nobody shops for a roof for fun. It is an expensive, stressful, one-off purchase from a trade the customer has heard bad stories about. They are not comparing craftsmanship — they cannot assess it. They are looking for a reason to trust somebody quickly.

Recent reviews are that reason. And because roofing jobs are large and infrequent, most contractors never build a habit of asking. Every finished job is a satisfied customer you collected nothing from.

Automating that one ask — a text when the job closes — changes the trajectory of a roofing company's visibility more than anything else on this page.

What we do

• Google Business Profile claimed, categorised, with service areas set properly so you show up across the whole territory you actually cover.
• Review requests automatically when a job closes.
• A site on your own domain with a lead form that emails you every request, plus your work, your service area and your licence details, marked up so engines can read it.
• Consistent citations across the directories that feed both Maps and AI answers.

One thing we are straight about: a website catches people already looking for a roofer. It does not create demand. If you want more people looking in the first place, that is advertising, and it is a separate conversation we are happy to have once this is working.

How we measure it

We run twenty real buyer questions for your market past ChatGPT, Perplexity, Gemini and Claude, three times each. Twenty questions, four engines, three runs is 240 checks. Three runs because these answers vary between runs, and a single check cannot tell a business that gets recommended reliably from one that got named once by luck. That first run is a baseline; the same questions are re-run every month against the same engines, so movement is comparable instead of a moved goalpost.

We do not guarantee any engine will recommend you. Nobody can. No engine sells placement and none publish how they rank. What we do is improve the signals they demonstrably read, then measure it monthly and report it whether it moved or not.

Questions we get asked

My domain expired and now it shows a gambling site. Can that be fixed?

Usually yes, and it is more common than you would think. Sometimes the original registration can be recovered; sometimes the cleanest route is a new domain done properly, with the old one pointed away from you. Either way the first step is finding out who actually holds it now, which takes a few minutes.

We stay booked. Why would we need this?

Then ignore the lead-generation argument. The reason to do it anyway is pricing: a contractor with sixty recent reviews and a professional presence quotes higher and gets argued with less. Being full is exactly the right time to do it, because you can be selective.

Do I need this if I get everything from referrals?

Referred customers look you up before they call. That is the moment a dead website or an empty review page costs you a job you had already won. Referral businesses often get the most immediate benefit from this work.

Can you guarantee more jobs?

No. We improve how findable and credible you are, and measure it monthly. Anyone promising you a job count from a website is guessing.

What does it cost?

Scoped on a call — markets and starting positions differ too much for a single published number to be honest. Call (513) 968-4165.